Digital marketing vs Traditional marketing

What is Marketing?

 Marketing is one of the core aspects of any business it helps attraction of customers with you or your products or services. It includes digital marketing as well as traditional marketing.

What includes in marketing?

1. An idea of business come into mind.
2. Research of any products or services.
3. Preparation to start your business.
4. Making products or providing services.
5. Searching customers.
6. Lead Generation.
7. Selling your products or providing services.
8. Generate revenue.
9. Customers loyalty with you.
10. Retaining existing customers.
11. Increasing new customer’s base.
12. Feedback from customers.
13. Making improvement in your business.
14. Goodwill in market.
15. Market Size both revenue and geographic.

Various aspects of marketing –

     There are two different aspect of marketing traditional marketing and digital marketing. We are going to discuss in detail about traditional marketing and digital marketing.

Digital Marketing –

Any kind of marketing which is going on via using of digital means such as internet, Email or digital devices as mobile, laptop, computer etc. It is also called online marketing.

Note –

Marketing strategy is a core point to generate revenue for any kind of business and more revenue makes survival to any business.

Benefits of Digital Marketing-

1. Digital Marketing is a time saving method of marketing.
2. Digital Marketing is a cost-effective method of marketing.
3. Through digital marketing you can exclusively target audience those has expressed interest in your product or services.
4. Digital Marketing is a tool to capture market geographically.

Traditional marketing –

Traditional marketing is also known as offline marketing. It includes print advertisement, radio advertisement etc.

     Traditional marketing is also a marketing strategy that promote products or services using advertising channel such as newspaper, magazine, billboard, poster, test messaging, television, radio and so on to reach and engage target customers.

     It is less productive and more expensive and geographically constrained.

Pros and Cons of Digital Marketing and Traditional Marketing

Parameter      Digital marketing                   Traditional Marketing

1. Definition         digital marketing is a             It can be said to be                               modern marketing     old marketing technique                              technique
2. Devices                It includes digital device               No digital devices but                               like computer, laptop            only uses physical                                       search engine and social             method.                                               Media platform                                           
3. Cost                      cost effective                            more costing
4. Contact                 contact is more easy and          one way communication                       communication with both direction                                                     
5. Trustworthiness depends upon contents  More trustworthiness  trustworthiness                                                                        because old is gold
6. Engagement                  Vast number of people                 small number of people
7. Reach                             Universal                                  Restricted in                                                                                        geographical area
8. Communication Instant                                       Delay
9. Conversion                     High                                            low
10. Branding                less reliable                                        more reliable
11. Time            less time more expansion       more time less expansion   
12. Return on investment          high                                          less                           

Conclusion-  

In spite of several pros and cons between traditional and digital marketing both marketing strategies are well and utilized by businesses as per their requirement. Now these days the strategy of marketing has been changed and mostly shifted towards digital. Every marketing strategy should focus on future and the future era will be digital era hence digital marketing will be  more powerful in future. Businesses are advised to shift digital to built more customer base and generate more revenue in future.